SMaSh text apps have been used by a range of companies in many industries, including Nationwide, McDonald's, Harlem Globetrotters, University of Pittsburgh, Miller Brewing Company, Giant Eagle, and Pittsburgh City Theater.
The SMaSh Application Server provides a robust, scalable, and advanced platform for developers. Here are a few key features:
The SMaSh App Server implements a complete, persistent session management layer over SMS. This session management layer allows text applications that resemble conversations to be developed. We refer to it as "cookies for mobile."
The SMaSh platform provides development tools and documentation enabling fast design and launch of interactive text-messaging apps. Application developers use a subset of HTML, XML and HTTP specifications to build applications. Developers can reuse their existing knowledge of application servers, programming languages and investments in infrastructure.
SMaSh offers developers plug-n-play functionality modules that we call widgets. Each widget encompasses a set of functionality you can use to build out the capabilities of your mobile app simply by "snapping" them into place. This powerful widget layer also allows developers to easily create and reuse their own widgets, too.

If you're a developer looking to get started building an interactive SMS application, check out the PDF of the SMaSh Mobile Application Server and/or sign up to receive the SMaSh App Developer Guide. The guide introduces the platform and documents how to go about planning the structure and elements of your own SMaSh App.
In addition to an overview of the SMaSh App Server, the guide introduces State (session) Management, markup for SMS, processing user interactions, and naming conventions. There's also an example application you can use to get started writing your own.
SMaSh text apps have been used by a range of companies in many industries, including Nationwide, McDonald's, Harlem Globetrotters, University of Pittsburgh, Miller Brewing Company, Giant Eagle, and Pittsburgh City Theater.