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South Side-based firm hopes to ride a coming wave of mobile technology

PITTSBURGH, Pennsylvania, March 5, 2010 The beeps and vibrations warrant our attention like nothing else, but to two entrepreneurs on the South Side, the possibilities of text messaging have only just begun. Read more

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The Mobile Application Server

SMS, text-messaging, is the single largest data service on the planet with over 3 billion people texting messaging each other regularly. Despite the popularity of text-messaging, application developers and content providers have yet to make efficient use of this medium. There are many reasons for this... among these reasons is that text-messaging has technical limitations that prevent it from being used in *interesting* applications. Specifically, text-messaging lacks a session management layer.Read more

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If you are a mobile user, subscribe now to keep in the loop and we will give you an opportunity to test some cool stuff before it hits the market. If you provide us your mobile number we will provide you with a monthly text update on SMaSh services. You can cancel this at anytime by replying STOP to any of the monthly text message updates. 

Text Messaging is Exploding

Text messaging usage is exploding in the U.S., according to the CTIA. About 75 billion SMS text messages were sent in June, 2008 averaging about 2.5 billion messages a day, an increase of 1.5x over the same period a year before.

Text Ads Reach Younger

18-39 year olds are most receptive to text-based advertising. 

Massively Higher Click-Thrus

Text-based ad click-thru rates are typically 10-40 times higher than web-based ads. 

Text Messages Are Timely

On average, consumers read text messages within one hour of their being sent. 

Text Users Opt In

76% of users are interested in submitting requests (opting in) for mobile text ads specific to their interests. 

SMaSh Customers

SMaSh text apps have been used by a range of companies in many industries, including Nationwide, McDonald's, Harlem Globetrotters, University of Pittsburgh, Miller Brewing Company, Giant Eagle, and Pittsburgh City Theater.