SMaSh text apps have been used by a range of companies in many industries, including Nationwide, McDonald's, Harlem Globetrotters, University of Pittsburgh, Miller Brewing Company, Giant Eagle, and Pittsburgh City Theater.
SMaSh Provides the Official Mobile Platform of the Pittsburgh Steelers
Steelers “Micro Blog” Texting Subscribers Could Easily Fill Heinz Field
**FOR IMMEDIATE RELEASE**Pittsburgh, PA, 1/26/11 – As the Pittsburgh Steelers prepare for their showdown in Dallas, 78,500 passionate members of “Steelers Nation” know that they’ll be the first to receive important team news and updates directly from the team, on their mobile phones.
The Pittsburgh Steelers and SMaSh Technologies announce that this season, the Steelers SMS (text message) alerts subscribership has grown to 78,500 fans – more than enough people to fill Heinz Field, the Steelers’ home stadium, to its capacity. Fans opt in, at no cost beyond standard messaging rates, to receive Steelers “Micro Blog” news alerts by texting “Steelers” to 76274 (SMASH).
Powered by SMaSh Technologies’ interactive SMS platform, the Steelers SMS subscribers are first to receive all Steelers scores, player updates, and news directly from the team to their phones. The system is compatible with all mobile phones, regardless of operating system. The Steelers SMS Micro Blog subscribership is one of the largest of any U.S. professional sports teams, and counts subscribers in all 50 U.S. States.
“We’re very excited to be working with SMaSh to provide our extensive fan base with this state-of-the-art SMS system,” says Tony Quatrini, Pittsburgh Steelers Director of Marketing “The SMaSh platform lets us reach our most passionate fans the moment Steelers news breaks and enables us to do exciting in-stadium text-to-win promotions.”
SMS has been a high-growth marketing category in recent years and the Steelers are offering SMS sponsorship and promotions to select local and national advertisers that want to leverage the instant connection that SMS creates. According to Mobile Commerce Daily, 98% of all text messages received by consumers are read within one hour of receipt – a figure unparalleled in any other communication medium.
“As a Pittsburgh-based company, we are very proud to have been selected by the Steelers to deliver value to their fan base. It’s an excellent opportunity for SMaSh to showcase the speed and capabilities of our technology with a top franchise organization,” said Eric Boduch, SMaSh Co-Founder and CEO.
The SMaSh platform features an easy-to-use management portal that the Steelers Marketing Team uses to remotely craft and deploy messages and promotions to its 78,500 subscribers in a matter of minutes.
Founded in 2007, SMaSh Technologies is a mobile application service company that provides next-generation SMS capabilities to significantly enhance interactivity and information delivery between businesses and mobile consumers. SMaSh has offices in Pittsburgh, PA and San Francisco, CA. For more information visit www.smashcode.com or text SMASH to 76274.
Media Contact: Zack Madden, Market Manager - SMaSh Technologies
412-926-8006, zack@smashcode.com, Twitter: @smashcode
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