SMaSh is committed to protecting your privacy. This Privacy Policy covers how SMaSh treats personal information about advertisers and consumers using its service (the “Service”). By registering for and using the Service, consumers and advertisers agree to be legally bound by the terms and conditions set forth in this Policy.
Personal Information” shall mean information, which is not otherwise publicly available, that can be used to identify an individual or an organization, such as an individual’s name, email address, phone number or address.
This Privacy Policy does not apply to information collected on websites controlled by third parties, even if those third parties are partners of SMaSh, and even if a consumer links to such sites using the SMaSh Service.

Information Collection and Disposal

SMaSh collects Personal Information from an advertiser when it registers with the Service. This information is used for billing purposes and to establish advertiser links to and through the SMaSh website.

SMaSh also collects Personal Information from a consumer when he/she registers with the Service. If a consumer does not register with the Service, SMaSh still collects a consumer’s mobile phone number when he/she sends a text message to the SMaSh service. Our use of this information is limited to providing the SMaSh Service to the consumer as described in SMaSh’s Terms of Use (see SMaSh will notify you and seek your consent prior to using this information for any other purpose.Sending a SMaSh registered keyword to the SMaSh service using a mobile phone, does not require a web based account. Upon receiving some keywords, we may create a “temporary” account for you. In this case we will communicate the username and password associated with this temporary account to you via a text message. Upon your first login you will be required to change the password and if you choose edit the temporary information in your profile. In this case you will be disclosing Personal Information which we will treat according to this Privacy Policy.

SMaSh will collect and maintain in our server logs all keywords and services requested by individual consumers. These server logs may be purged from time to time at SMaSh’s sole discretion.

Information Use

SMaSh uses the collected “Personal Information”:
(a) to deliver content, notifications and services between advertisers and consumers;
(b) to improve our services to advertisers and consumers;
(c) to provide customer support to advertisers and consumers; and
(d) to provide targeted advertising to consumers fitting advertiser-defined profiles both on our web site and via cell phone.


Consumers may opt-out of receiving text messages from the SMaSh service by texting the keyword “STOP” or “S” to SMaSh (76274).

Information Sharing and Disclosure

SMaSh does not rent, sell, or share Personal Information with third parties. SMaSh will not release your Personal Information to third parties for any reason unless required by law.
SMaSh may disclose non-personal, aggregate, or summary information regarding our advertisers and consumer users without further notice for reporting purposes. This aggregate information will not include any Personal Information and is used to report campaign efficacy to our clients.
In case that SMaSh is acquired, merged or enters protection we will notify you, at the email address or cell phone number associated with your account, before your “Personal Information” is transferred to a third party that may have a different Privacy Policy. You may elect to terminate your account and remove your Personal Information from our database at that time.

Cookies and Linking Data

SMaSh may set and access cookies on your computer in order to enhance the SMaSh web site experience. Cookies are a small amount of data sent form a web server and stored on your computer by your web browser. SMaSh’s cookies do not contain any personally identifiable information.
Advertisers, that display advertising on the SMaSh site, may place cookies on your computer. These cookies are subject to the advertiser’s privacy policy and not the SMaSh Privacy Policy.


SMaSh limits access to the Personal Information to employees and subcontractors who we believe reasonably need to come into contact with that information to provide services to you. SMaSh employs reasonable security measures to protect Personal Information from access by unauthorized persons.


The SMaSh Service is not intended for children under 13, and SMaSh does not knowingly collect information from children under the age of 13.

Changes To This Privacy Policy

SMaSh reserves the right at its sole discretion, to modify or change this privacy policy at any time without prior notice to you.
This Privacy Policy is publicly available online at You should regularly visit the URL above to keep abreast of changes made to this policy. The last modified date will be displayed at the top of this Privacy Policy for your convenience. Your continued use of the Service following the posting of any changes to the Privacy Policy will mean that you agree to and accept such changes.
Not withstanding the above, SMaSh may at its sole discretion choose to notify you of significant changes to the Privacy Policy, at the email address specified in your SMaSh registration or by posting a notice on the SMaSh web site.


If you have any questions, concerns, or comments regarding SMaSh’s Privacy Policy, please email us at: [email protected]

You may also contact us at:

MindMatrix c/o SMaSh
2403 Sidney Street, Suite 150
Pittsburgh, PA 15203 USA

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