The Real Estate Dilemma | Smash
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The Real Estate Dilemma

Attention is everything

In the real estate business, getting a buyer’s attention is critical.  However, most prospects usually see a listing while preoccupied, like driving by a property or browsing through a magazine.






More data, please

Without immediate access to a web connection or the property’s agent, the prospect doesn’t have enough information to move forward and may lose interest altogether.





Technology needed ASAP

This happens all the time to realtors, who constantly lose valuable sales opportunities. Realtors need a tool for homebuyers to get information about properties that is instantly viewable, shareable, and low-cost.

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TOTAL MARKET REACH

Pew Research reports that texting is nearly universal (97%) among cell phone owners ages 18-29. For ages 18-49, the rate is 92%. This mean texting is much more popular than email, apps, and even voice.

Message Recieved

90% of all text messages are read within three minutes of their delivery.