SMaSh text apps have been used by a range of companies in many industries, including Nationwide, McDonald's, Harlem Globetrotters, University of Pittsburgh, Miller Brewing Company, Giant Eagle, and Pittsburgh City Theater.
Text Messaging is Exploding
Text messaging usage is exploding in the U.S., according to the CTIA. About 75 billion SMS text messages were sent in June, 2008 averaging about 2.5 billion messages a day, an increase of 1.5x over the same period a year before.